Monday, September 30, 2013

The Grand "Google Empire" Experiment Begins

If you want to build a publishing empire, then you want the strongest foundation possible: Google.

Empire State Plaza

All of this is based on very logical and exacting SEO. It takes years of following the convolutions as Google shrugged off the efforts by spammers to game their algorithms.

Even right up to making it more harder - nearly impossible - to actually make a living at SEO anymore. Because there are becoming fewer and fewer ways to actually prove to your client that they are showing up top in the search engines for the keywords they want.

(This doesn't take into account that perhaps and probably they have no clue what keywords they should actually be ranking for.)

Like politics, all SEO is local. And that is where the money really is. Long-tail keywords which really don't show up much even in Google's own rankings. Like one of my sites: "Wholesale Grass Fed Beef Columbia Missouri" - fat chance you'll find anyone looking for this except for certain buyers who are in and around Columbia looking to buy a quarter, half, or whole beef.

I'm always in the top 5 or better. Because I know what I'm doing. But I don't try to check the rankings for this. Because I have 6-10 beef to sell a year, and a relative who reserves 2 1/2 of them for her own direct sales. Crunch the numbers and you'll see that while there is a business plan for this - it can't be afforded by most small businesses as a service - only as a book or course they buy once. (Which is why this series.)

Sorry, I didn't need to go on about SEO. I've been doing it for years and know quite a bit about it. So much so that I've actually priced myself right out of any job. Consulting, sure - but my answers are to the questions you should be asking.

And that is the reason for this series of blogs I've just built on the back of Google.

I have a whole paper on this, which I'll release once the "grand experiment" has something to show.

The idea is to build your site out of interlinked Blogger blogs, which have the same look-and-feel template, links, and sidebar. So it all looks like a single site. It's actually 3-5 blogs stitched together. Google's Blogger runs the show on the backend, so they collect all sorts of data from me.

The idea is to let them make my success. Integrate it with Google+ and be active only (mostly) on that social platform. Have Google analytics interlocked with their Webmaster tools to ensure they get all the data they want.

Their recent improvements to the Blogger platform make this possible. I just CNAME'd my blogger blogs over as subdomains to domains I already own.

If you follow all the technical-ese above, you'll see that this is a very "eggs-in-one-basket" approach. But if 2 out of 3 searches are on Google, then having your whole site as Google-centric as possible make very good sense.

My end of the bargain is to keep my content coming and being posted on a daily/regular basis to my various Blogger blogs. One blog out of each group will be a "news" blog, where I take my RSS feeds and Google Alerts to bring me data in a Feed Reader (too back Google Reader just got the plug pulled - but GReader does just fine as a replacement.) This daily news feed then always brings links into the other blogs of that little network.

Only improvement I can see at this point would be to install an RSS feed on each of the other blogs with that "news" blog's daily tidbits showing up. Meaning that the content is changing every day across these blogs in all their pages. But we'll see how this works. Interestingly, it would be more effective to have a news feed from one of the other "blogger-nets" news blog show up - and so giving link love to a completely different set - all in a link-wheel fashion, but still appropriate to that blog itself. (Link wheels can link to a maximum of half the rest of the blogs without any reciprocal links. Figure the possibility of doing this on 40 blogs - and you'll see it's real power.)

The drawback to the massive size of what I've just created is that to implement an update means changing the template of each one - which can take as much as a day's work.

You then plan and spreadsheet this out before you do anything.

These are all comments about the scene itself, and notes I haven't made as yet.

The paper on this I won't release until there's a reason to. I'm not worried about someone "stealing" this - probably someone else has already figured this out. People won't steal it because it's too much damned work.

A pro would hire it out. Some lackey would get paid to spend their hours coding it together. Then you'd have to salary a person to find regular content and post it daily.

Sorry. Won't happen. You can't run numbers to prove it's profitable. I have my secret weapon like Synnd to get it them a little boost - but that is beyond most people's understanding and budget. Its effect is long-term and not immediate, so such an approach takes more than a bit of faith. And a lot of work.

So this secret is hidden right out in plain site. It's  all really explained in three of the paragraphs above. Knock. yourself. out.

Just had to let you know about yet another update to "An Online Millionaire Plan." It will probably be in that first and possibly second book in that series as I get more experience with it all.

Next up - hold your hat - is to get all possible books showing up for sale on Google Play Books. They've just fixed up their back-end so any self-publishing author can get their book in front of some 10X more Android customers than Amazon has. The only people able to get their books up there so far have been the big traditional publishers - and they are doing most of their pricing wrong. So it's a Gold Rush waiting to happen.

Yes, Google Play is part of the Google Empire. It also turns out that this is one of the key places to link to in order to get people finding your book(s). Because they link to all the other distributors for hard-copy sales. Lulu combined with Google Play gives a self-publisher a free way to instant discovery. (It also isn't review-crazy like Amazon, so your book has a much better chance of discovery - if you have a few dozen books, it will boost all your sales. More on this later.)

So: now you see my Google Publishing Empire. Lots of work at the outset, and then it's just the habit of blogging daily to let people know what you discovered. Then publishing sets of data people can use to improve their lives. This trust will then give you better rankings, which makes for better discovery, which make for improved passive income.

All from doing what you like to do best.

PS. Dig through the rest of these blogs and related links to really understand what I'm talking about. But fastest is to buy and read my books. ;)
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